STEP 1 – DETERMINE CLIENT GOALS AND OBJECTIVES
Listening and clearly understanding your unique goals and objectives is the most important step in the sales process. Understanding what matters most to you forms the basis of every decision made along the path to a sale. At Aspire, we pride ourselves on providing customer service and crafting our selling strategy to reflect each client as an individual. Our knowledge and experience are important, but none of it means a thing if we don’t understand what’s most important to you.
STEP 2 – ANALYSE MARKET CONDITIONS
As highly experienced yacht brokers, we are constantly at the forefront of current market conditions. Once we understand your goals and objectives, we will complete a thorough analysis of recently sold and currently listed comparable yachts (comps), determine your preferred selling time, and agree on an appropriate asking price.
STEP 3 – SIGNED LISTING AGREEMENT
Once we have earned your trust by presenting a strategic plan that meets your needs, we will provide a standard Central Listing Agreement common to almost all the reputable licensed yacht brokerage houses. A copy of this can be provided upon request for your review. A standard commission fee structure of 10% will apply to allow for input with outside brokers to maximize exposure.
Your AYS listing will include a thorough market analysis, an asking price that achieves the perfect balance between value and priced-to-sell under current market conditions, detailed specification sheet of the yacht’s inventory, copies of all documentation including insurance and cruising permits if required, and interior, exterior and drone photos of the yacht to provide an inviting virtual tour. Preliminary surveys can also be a great, cost-effective way to address any issues before a buyer comes into the picture.
STEP 4 – READILY AVAILABLE RESOURCES
Furthermore, find out if they offer additional resources and if someone is available to answer questions that arise along the way. Especially if this is your first time listing your yacht for sale, you will have questions. It’s prudent to make sure they have a team of professionals behind them to help you out along the way. It’s valuable to know if they have a professional marketing team to ensure your listing is getting the maximum exposure. Make sure there is an accounting/ finance team to ensure all forms of funds will be received safely and securely. In short, find a company that will offer you peace of mind.
STEP 4 – CONNECT TO WIDESPREAD GLOBAL INDUSTRY NETWORKS
Exposure is key to selling your yacht quickly at the highest price. AYS employs the latest digital and traditional marketing to ensure that every interested potential buyer is aware of your yacht. Our state-of-the-art social media marketing and email campaigns ensure that qualified buyers and brokers will see your yacht more than the competition.
Aspire’s marketing plan includes publishing on all major MLS websites such as Yachtworld.com, Yatco, and YachtCouncil.com, maximizing online presence with social media and keyword utilization, having the option to attend all major boat shows under a world-renowned yacht broker, publishing in major yachting publications such as Yachting Magazine and Boat International, offering an HD video tour online, access to Aspire’s exclusive customer base, promotion on Aspireyacht.com as a featured vessel, and email broadcasting to expose your yacht to the brokerage community as well as interested customers.
STEP 5 – SOLD
At Aspire, we understand what it takes to sell a yacht.
Presentation is crucial. You only get one chance to make a first impression, so time and money spent up front to make your yacht shine is always money well spent. Not only will we be able to show your yacht in picture perfect condition, but we’ll create stunning imagery that we can distribute across a range of platforms to qualified buyers.
You can be sure that we remain available at short notice for any and all viewings, and we will ensure that all agreements and contracts are in place so when a buyer makes an offer there are no surprises and the sale goes through seamlessly.
